"Tokyo Weekender" introduced our "Portable High Quality Makeup Brush with Makie"!
Essence of Japan –Mastery Collection- HANEDA and JETRO creation – 2020 winter
Essence of Japan –Mastery Collection- HANEDA and JETRO creation – 2020 winter
The collection presents the highest quality mastery products made in Japan with strong background in traditional techniques and rich cultural context behind the works.
This pop-up store project is presented by Japan External Trade Organization (JETRO), Haneda Future Research Institute (HFRI) and the Ministry of Economy, Trade and Industry (METI).
Some of our products will be exhibited and sold at "Essence of Japan" in Tokyo International Airport Terminal (HANEDA), Airside Area 3F (in front of Gate 113) from February 10, 2020 to March 8, 2020.
Please check and purchase our products at HANEDA!
Please see in detail at the below JETRO's website.
https://www.jetro.go.jp/en/ind_tourism/collection2.html
The Excellent Calligraphy Work Announcement in January
We Celebrate Our 151st Anniversary of Brush-making!
Mr. Yasubei Shiromoto (great-great-grandfather of the current President) became a brush craftsman in 1869 (Meiji 2) and started fude-making in Kumano Town.
Mr. Shodai Joichi Shiromoto received the license from Hiroshima Prefecture as "Fude Yui (making and selling brushes)" first in Kumano Town in January 1881 (Meiji 14), and we, as a company named “Shiromoto Shouten,” started brush manufacturing and selling, officially. Therefore, January 1881 is the official foundation year of our company.
We celebrate our 151st anniversary of brush-making, and we appreciate your long-time patronage to our company and our brushes!







