Essence of Japan –Mastery Collection- HANEDA and JETRO creation – 2020 winter

Essence of Japan –Mastery Collection- HANEDA and JETRO creation – 2020 winter
The collection presents the highest quality mastery products made in Japan with strong background in traditional techniques and rich cultural context behind the works.
This pop-up store project is presented by Japan External Trade Organization (JETRO), Haneda Future Research Institute (HFRI) and the Ministry of Economy, Trade and Industry (METI).
Some of our products will be exhibited and sold at "Essence of Japan" in Tokyo International Airport Terminal (HANEDA), Airside Area 3F (in front of Gate 113) from February 10, 2020 to March 8, 2020.
Please check and purchase our products at HANEDA!
Please see in detail at the below JETRO's website.
https://www.jetro.go.jp/en/ind_tourism/collection2.html


The Excellent Calligraphy Work Announcement in January

The excellent "shodo" (calligraphy) work announcement in January at the "shodo" contest in "Shukan NY Seikatsu" (Newspaper in NYC) which we sponsor.
We will present our Kumano-Fude (calligraphy brush made in Kumano, Japan) to the winners for the Year 2020 as an extra prize.


We Celebrate Our 151st Anniversary of Brush-making!

Mr. Yasubei Shiromoto (great-great-grandfather of the current President) became a brush craftsman in 1869 (Meiji 2) and started fude-making in Kumano Town.
Mr. Shodai Joichi Shiromoto received the license from Hiroshima Prefecture as "Fude Yui (making and selling brushes)" first in Kumano Town in January 1881 (Meiji 14), and we, as a company named “Shiromoto Shouten,” started brush manufacturing and selling, officially. Therefore, January 1881 is the official foundation year of our company.
We celebrate our 151st anniversary of brush-making, and we appreciate your long-time patronage to our company and our brushes!


Kakizome (First Calligraphy of the Year) Contest in Hiroshima!

About 2,000 elementary school students, junior high school students, and high school students in total gathered at the Hiroshima Prefectural Sports Center and participated in the Kakizome contest. It looks awesome!
Our retail store, "Hisho Kojohen", supported this event.


SHODO CONTEST in 2019

We selected the Best Shodo Performance Awards for the Year of 2019 at Shukan New York Seikatsu where we have sponsored the shodo contest.
The Highest Award goes to Ms. Kyoko Sakai (5th Grade), the Prize for the Excellent Work goes to Ms. Aoi Furube (6th Grade) and Ms. Naho Fukasaku (6th Grade), and Hiroshima Artist Brush Special Prize goes to Ms. Sandra Munos. We present our Kumano-Fude (calligraphy brush made in Kumano, Japan) to the above four winners as an extra prize.
The shodo contest for the Year of 2020 has just started. Please join the contest.